Neuroscience can tell the difference between what consumers think they want and what they really want, and actually quantitatively prove what kind of product would satisfy their desire, so as to capture the market.
- People actually have great difficulty in fully articulating their feelings when asked to express them explicitly
- Humans have a tendency to rationalize their decisions
- Now with non-invasive neuroscience technology, we can monitor the brain in real time, i.e. “talk” to the consumer’s brain directly
Ruihong Tang has been able to demonstrate in the vast and complicated world of Chinese Internet Advertising, how marketers can stop guessing about their online media returns. She shows how the precision of her eye movement and brain monitoring data proves that there is often a discrepancy between ad pricing and visual attention/human interest.
Brain Intelligence – The First Cutting Edge Neuroscience Research Company In China
Applying neuroscience research, we help our clients understand the consumer’s real feelings and needs. We specialize in eye tracking and EEG technology to capture real visual attention and the unconscious mind of the consumer in real time objectively.
Neuroscience methodologies provide direct access to the consumer’s unconscious mind. We can help you to quantitatively measure:
- Memory encoding